design + engineering + branding ++
CLIENT: DUCATI - ITALWIN:
PROJECT: CITY PEARL ELECTRIC BICYCLE
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Winner of the Chicago Good Design Award, this project approaches the brand Ducati to urban environmental sustainability.

The challenge was to combine a strong, recognizable brand with a particular segment such as the one of pedal assisted bikes. 

"The men’s model City King and the women’s version City Queen, in light alloy and with a more erect riding position typical of city bikes, are available both with traditional external gear and an innovative internal gear featuring the iTorq® system.

iTorq is a power management system that combines the pluses of widely-used speed sensor systems with the advantages of more sophisticated torque sensor systems. Boasting high sensitivity and precision, iTorq offers levels of assist that vary the thrust from moderate to extremely high to meet any need. The system avoids the on-off effect between one pedal and another."

http://www.ductalk.com/