design + engineering + branding ++
CLIENT: LAINOX - ALI GROUP
PROJECT: NABOO PROFESSIONAL OVEN
SHARE THIS PROJECT

A medium-high level professional oven, where the winning intuition was to put on a professional cooking device some “generation 2.0 technology”: touch programming and interaction with the ‘cloud’ are Naboo’s strenghts, an oven that allows the New-Access-Era to enter the kitchen.

The Studio Volpi design has re-interpreted shapes, volumes and functionalities from LAINOX, to make an high-operating device such as an oven installed in a modern catering kitchen appealing. The name itself, NABOO, is self-explanatory: borrowed from science fiction, represents the load of innovation and technology the oven is promising. A complete project, where Studio Volpi took care of the following aspects (among others): the POSITIONING, the WEB BASED strategy, the CATALOGUES, the presentation of the new oven to the worldwide exhibition HOST, supervising and implementing the stand, the communication tools, the interactive tools and the presentation videos(Take a look at Naboo Branding project)