design + engineering + branding ++
CLIENT: SUNTOP
PROJECT: DISPLAY SYSTEM
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Suntop partnered with Studio Volpi in the product design and engineering for their top products: Suntop Display System.
Suntop Group was formed in Xiamen, China in 1999. From design, production to sale, it offers world-class modular and customized solutions for clients both domestic and international.
The display system is an interior system and is used in exclusive shops, shopping malls or other commercial spaces.

Suntop display system is based on main poles which are fixed on the wall, can be customized for clients, meeting and exceeding market expectations.
Its market positioning is for high-end commercial spaces.
Display system is different from general product design:the system will be used in many kinds of shops. It should be different from others, it’s recognizable but at the same time it’s universal and versatile. One of the challenges is finding the balance between these two requests.

To reduce the reconfiguration time, the system should be easy to install and reinstall. Because of this, the main connection structure is very important|:it should be innovative and has no conflict with existed patent.

The outstanding connection structures make the reconfiguration easier, Suntop applied patents for them.
New section design with a wide V form brings something fresh to product appearance but also remains silent and not invasive to the environment.
The change of light and darkness is very interesting and delicate.
Hangers with and without Led can satisfy all kinds of clients and have a common structure which reduces the cost of production.

The new system design has a simple structure and reduces reconfiguration time to a minimum. In terms of aesthetic appearance,new system can be integrated into all kinds of stores and keep its own style at the same time.