50 YEARS OF HISTORY, A FUTURE THAT OPENS
Dierre
Studio Volpi signs the 50th-anniversary communication project for Dierre
Dierre, the Italian leader in security doors, interior doors and safety locking systems, founded in 1975 by the De Robertis brothers, chose Studio Volpi to transform its fiftieth anniversary into an opportunity to narrate its journey and renew its vision for the future.
Together, we created an integrated story that celebrates people, values and innovation, reaffirming the door as a symbol of protection, beauty and freedom.
AN ANNIVERSARY THAT BECOMES A STORY
Dierre’s fiftieth anniversary was not conceived as a destination, but as an opportunity to tell the story of the company’s journey and renew its vision for the future.
The company partnered with Studio Volpi to create a communication project capable of celebrating its history in an authentic and human way, a collective narrative focused on the values, people, and vision that have made fifty years of growth possible.
The goal was to create a consistent and inspiring language that could speak both to internal collaborators and to clients and partners, through tangible, emotional, and recognizable content.
OUR CONTRIBUTION
Studio Volpi designed and coordinated an integrated ecosystem of visual identity, content, and tools, crafting a cohesive narrative that bridges memory and innovation.
We developed:
- A dedicated 50th-anniversary visual identity, including the anniversary logo supported by a brand guidelines manual to ensure consistent use across all channels.
- The book “50 Words” which tells Dierre’s story and values through fifty key words.
- A 50 Years Anniversary emotional video dedicated to the founder and to the symbolic meaning of the door.
- A short video introducing the book during the celebratory event.
- A set of materials and applications (gadgets, digital assets, event and social media materials), later adapted for European branches as well.
THE “50 WORDS” BOOK
To avoid a traditional self-celebratory publication, we chose a simple yet meaningful narrative format: fifty words encapsulating as many fragments of Dierre’s identity: roots, care, innovation, beauty, and vision.
The book was conceived as a gesture of sharing, unveiled during the event dedicated to the sales force and later used as a relationship tool with clients and partners.
“FOUNDER’S PATH” - 60” VIDEO
The video celebrates Dierre’s 50th anniversary by retracing a journey that began with one man’s vision and grew into a shared enterprise built on craftsmanship, innovation, and care. Through evocative imagery and a reflective voiceover, it tells how the door, once the founder’s personal symbol of passion and purpose, has become the hallmark of an entire company dedicated to protecting what matters most: home and family.
A STORY THAT OPENS NEW PATHS
The 50th Anniversary project transformed a corporate milestone into a story of value and belonging.
Dierre was able to celebrate its history while looking ahead, strengthening its bond with people and reaffirming its role as an innovative brand deeply connected to real life.
For Studio Volpi, it was an opportunity to translate the soul of a brand into a visual and narrative language, a brand that, for fifty years, has continued to open new doors to the future.
Creative Agency: STUDIO VOLPI // Head of Branding and Communication: Manuela Ferrante // Video and 50 Years Logo: Strategic & Creative Direction: Daniele Freuli, Chiara Panci // Copywriting: Vincenzo Celli // Book “50 Words”: Art Direction: Rodrigo Nasta // Graphic Design: Jacopo Porro // Copywriting: Alessandra Saracco // Video Editing: Erika Di Rocco // Project Management: Federico Gallina
