Innovation Feb 15, 2017

A talk with Lorenzo Anselmi (Chicco, Artsana Group) about using Virtual Reality for prototyping

Find out more

We interviewed Mr. Lorenzo Anselmi - Marketing & Product Engineering Director Juvenile, Artsana Group - who told us his impression about VR experience:

Commonly, virtual reality tends to be associated by the general public to the gaming sphere, whereas its concrete application may actually be of great benefit in the industrial engineering field. Although the professional use of VR has not been thoroughly investigated yet, Studio Volpi firmly believe and invest in such innovative technology. Highly-customizable prototypes can indeed be realized only by using virtual reality, with lower costs and time requirements than physical prototyping. Studio Volpi realized the project of a new baby stroller for Chicco, making the most of the chances offered by virtual reality. Chicco needed to present the product within the company: they asked for a prototype that, due to their tight deadlines, would have been impossible to actually realize. Using virtual reality, we were not only able to meet such deadlines, but also to guarantee its quality: the VR-created model gave a realistic, detailed and clear idea of how the product would concretely have been, without any reason to envy a physical prototype, thanks to the thoughtful analysis and development of its texture and fabrics. Starting from a 3D file imported in Unity, it is possible to create immersive scenarios, where the user can move and interact with different objects. Multiple models can be then compared: their patterns and shapes may eventually be modified with an extremely high customization rate and speed, which otherwise would not be reachable using traditional prototyping methods. However, virtual reality is not just a scenic medium for products presentation. It is not simply design: it can play a crucial role right from the earliest steps of analysis and projecting. During our visit to the headquarters of Chicco, VR was also showed to engineering developers, who immediately appreciated its applicability and potentiality.