In the quest for uniqueness, customer experience is paramount, and design is crucial.
Successful products are designed from the beginning as experiences, keeping in mind every key point: product, gestures, habitat, services, aesthetics and communication. This is why we start each project involving the whole interdisciplinary team, client included.
User focused research
Designing the user-experience entails a deep knowledge of our customers, of their attitudes and behaviors through observation and research. Design translates the findings and guides the experience and interaction in an attempt to improve and simplify usability and ergonomy.
Design strategy definition
In order to take advantage of all the possibilities and the different ways of enjoying the product and the experience, we create a new storytelling, translating ideas into tailor-made elements that are commercially sustainable and differentiating.
Finding the right one
The integration of multidisciplinary skills and a user-centric approach, allow us to develop unique solutions designed specifically upon user’s desires.
Making it happen
The concept becomes reality and is visualized through Virtual Reality prototyping. The attention to detail and care for even the most minute trimming will ensure that the product reaches the market with the highest possible quality.
Revisiting an icon
Graziella BicycleView Case Study
A challenging project aimed at redesigning the style of the legendary Graziella bicycle, respecting the uniqueness of the elements that have always characterized it.
Brand identity and design guidelinesView Case Study
New aesthetic details that combine clean and modern lines, and the use of lighting as an attraction for the consumer redefine the image of IARP’s product portfolio.
Enhancing ski boots performances
2018 RS & RX LINEView Case Study
The strength of the Lange brand and the skills of our designers came together in the complete restyling of the racing boot series: RS, RX and SX. We improved both the shape and the appearance, without penalizing the recognition of the brand.
A step into the future
Villa Sistemi Medicali
Rotograph PrimeView Case Study
A new generation of panoramic dental unit we designed, with a cutting-edge technology, an intuitive and immediate interface and an highly ergonomic design.