Challenges
Evolve brand experiences
Consolidate brand strategy and equity through focused, meaningful research, crossing together product and communication design.
We are defining new procedures, leveraging on a strong knowledge of human insights, and developing communication through design thinking. Communication arise at the same time of the product, becoming a distinctive and innovative trait to set the brand over market evolutions.
Listening
Gaining a deep knowledge of the brand’s identity, history and DNA through market research, interviews, workshops and benchmarking. Weaknesses and strengths are highlighted in order to identify growth opportunities, understanding how the brand acts, communicates and is being perceived.
Brand strategy definition
Enhancing the brand's influence on the market and on the customers through the development of an impactful brand strategy. The brand platform defines the brand’s core elements and tone of voice, guiding all brand and marketing decisions.
Brand identity development
A strong and coherent brand identity is the key to succeed in the market, hence developing impactful elements is essential in conveying a compelling brand image to the consumer.
Touchpoints development
While the customer journey is continuously changing, we will help you build strong touchpoints to engage the customers according to the brand identity and your market of reference. Multimedia, web presence and space design are just some of the key points in the new relationship with customers.
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A new world of ovens
Lainox
Naboo
View Case StudyThe challenge in this project was to make the user interface central: we reinterpreted shapes, volumes and functionalities of the first professional oven with 2.0 technologies.
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Targeting on safety
Baby First
Baby car seats
View Case StudyCar seats with safety, comfort, quality and style that meet the expectations of both Western and Chinese markets, aiming at increasing the personality and competitiveness of the brand.
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Opening the gates to a new brand
HUB Parking Technology
View Case StudyOur branding team created the new HUB Parking Technology brand, which unites three companies of the FAAC group. We worked on aesthetics, technology and features, in order to create a strong bond with HUB, yet respecting the differences in range.
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Brand experience at a whole new level
Hager
Multisensorial showroom design
View Case StudyA showroom designed to maximize engagement and brand experience, narrating in a compelling way the history, mission and overall innovative vision that distinguish Hager Group’s work in the world.
