Evolve brand experiences
Consolidate brand strategy and equity through focused, meaningful research, crossing together product and communication design.
We are defining new procedures, leveraging on a strong knowledge of human insights, and developing communication through design thinking. Communication arise at the same time of the product, becoming a distinctive and innovative trait to set the brand over market evolutions.
Gaining a deep knowledge of the brand’s identity, history and DNA through market research, interviews, workshops and benchmarking. Weaknesses and strengths are highlighted in order to identify growth opportunities, understanding how the brand acts, communicates and is being perceived.
Brand strategy definition
Enhancing the brand's influence on the market and on the customers through the development of an impactful brand strategy. The brand platform defines the brand’s core elements and tone of voice, guiding all brand and marketing decisions.
Brand identity development
A strong and coherent brand identity is the key to succeed in the market, hence developing impactful elements is essential in conveying a compelling brand image to the consumer.
While the customer journey is continuously changing, we will help you build strong touchpoints to engage the customers according to the brand identity and your market of reference. Multimedia, web presence and space design are just some of the key points in the new relationship with customers.
HUB Parking TechnologyView Case Study
Our branding team created the new HUB Parking Technology brand, which unites three companies of the FAAC group. We worked on aesthetics, technology and features, in order to create a strong bond with HUB, yet respecting the differences in range.